General Resources

General Resources

Top 10 FAQs

Are all Shinola products made in America?


And that’s no mistake. After four years, job creation is still the thing we're most proud of. Since we started, we've hired hundreds of people in Detroit and across the country. We've built factories, supplied the capital and connections for key suppliers to expand their existing operations. Sometimes in order to achieve our core goals of American job creation and the rejuvenation of American manufacturing, we have to source components from outside of the United States.

Today Shinola employs roughly 530 employees, with between 200 and 250 in manufacturing at any given time depending on the production needs at that time.

We are committed to making Shinola goods with as many American-made components as possible.

Sometimes it's not possible…

Certain parts and components are no longer made in America at the quality and scale that we require. We are always looking for opportunities to source more of our components in the US, while remaining at a price point that is accessible, which allows us to scale and ultimately create more sustainable jobs.

View the chart below to see where each of our components are sourced.

Why do The Runwell and The Bixby Bicycles cost more than other bikes I've seen?

Based on the quality of the components and the craftsmanship that’s gone into their production — from the American-made frames and forks to the custom-level assembly in our Detroit workshop — our bicycles actually represent exceptional value. Nearly all bicycles on the market today are produced overseas — where manufacturing costs are significantly lower — but our goal is to create the highest quality bicycle we can right here in America, utilizing US-made frames, forks, and components whenever possible, and employing only highly-skilled craftspeople. We realise that our bicycles are at the higher end of the price spectrum for urban/city bicycles, but the value they represent is absolutely worth the asking price. A frame and fork built in the most experienced, high-end frame factory in America and a super high-quality specification and assembly in our Detroit workshop simply means that a Shinola bicycle is going to cost a little more. We might be biased, but we think it's well worth it.

My watch doesn't fit. Can I exchange it?

Absolutely. Proper watch fit is critical, and we want to be sure you are completely satisfied. Read more about our returns and exchanges here.

Where can I get my watch repaired?

Every Shinola watch is guaranteed for life under the terms and conditions of our warranty. In case of defects covered by the warranty, all components (excluding battery, leather strap and buckle) will be repaired or the watch will be replaced free of charge. If the exact model is not available for replacement, a watch of equal value and similar style will be provided.

Should you require work under warranty, please contact Shinola Customer Care via phone or email. The Shinola Customer Centre will provide you with a return label to send back your watch, free of charge. The watch has to be sent, together with a copy of your sales receipt and/or the Certificate of Warranty, and a completed watch repair form that will be sent to you, to the following address:

Graaf Florisstraat 1A HS
1091 TD Amsterdam
The Netherlands

For service work that is not covered under warranty, the service center may perform services for a charge, dependent on watch style and type of work requested. These charges are subject to change. Such charges will be notified and agreed by you prior to performing the services.

Do not send original packaging, as it will not be returned. Shinola highly recommends you insure your parcel and adequately protect the watch during shipment. Shinola is not responsible for products lost or damaged during shipment.

Can I take Shinola Bicycles off-road?

The design of our bicycles, including the selection of each one of its components, is optimised for urban riding. Off-road use is not recommended.

Does my bicycle have a warranty?

Yes, all Shinola bicycles come with a limited a warranty. View it here.

Are Shinola watches waterproof?

All Shinola watches are built to withstand either 5 or 10 ATMs, which means they are water resistant up to 164 or 328 feet, respectively. For details on a particular model, please view the Specifications tab, available on every watch product page.

Why are Shinola bicycles built with steel frames?

In a world that’s turning increasingly to carbon, titanium and aluminum bicycle frames, steel has become unjustly and grossly misunderstood. We believe there’s no material more suitable than steel when it comes to producing a bicycle frame that is durable, highly responsive, and delivers an unsurpassed and pleasant riding experience. That’s why we’re proud to say our frames and forks are handcrafted, one at a time, using US-made True Temper double-butted 4130 ChroMo steel tubing. Although steel has developed a reputation for being heavy, the 2,000 year-old alloy is an exceptional material for bicycle frames because of its remarkable strength-to-weight ratio, lasting durability and resistance to wear and fatigue (compared to aluminum, titanium and carbon). In fact, steel today is lighter, stronger and more versatile than ever. Its reliability has been tested and proven and it offers a superior and smooth ride because of its natural flex and vibration-dampening properties. If taken care of properly, your Shinola bike will be as rideable in 40 years as the day you buy it.

Is there a side-by-side comparison of The Runwell Watch sizes?

Sure is. See below for a comparison of The Runwell 47mm, 41mm and 36mm, which are measured across the dial from the outer edges of the watch case.

Why are Shinola’s Bixby and Runwell bicycles built with internal hubs?

A bike’s typical shifting mechanism, called a derailleur, dangles quite vulnerably off the rear right side of the bike. This delicate mechanism is critical to the proper operation of a bicycle, and since it’s exposed, it is vulnerable to the weather, obstacles and other environmental factors that could damage it. Plus, a derailleur requires regular maintenance for proper functionality. Internal hubs, on the other hand, negate the need for a derailleur, and conceal the internal components so you don’t have to worry about sand, dirt, or snow getting in the mechanism. They shift without the need to pedal (which is important on urban rides) and they’re virtually maintenance free. The internal hub is a beautiful and simple piece of machinery that compliments the simplicity of our bicycles and delivers consistently smooth shifting in any riding conditions, and will keep your hands, trousers and skirt clean when you’re en route to the office, going to dinner or on a quick dash to the shops. They just work, which lets you worry less about maintenance and more about riding safely.

Bicycling Magazine produced an exceptionally detailed look at the same Shimano Alfine internal hubs that we use on The Runwell.